)
VDAB
Employer Branding
Work for the Specialist in Work
What we did
EVP & storylines
Creative concept
Production
Design
Challenge
To fill their own open vacancies, VDAB brought us in. After mortierbrigade shaped the corporate brand, Fantastic stepped in for employer branding. A new collaboration within the 62MILES family.
You can work there? Seriously?
Everyone knows VDAB as the specialist in work. Career guidance. Training. Matching jobseekers with the right jobs. What most people don’t know? You can build your own career there. Maybe even find the job of your life.
But what do you actually do there?
When people think of jobs at VDAB, they think HR. Recruitment. But VDAB is packed with specialists. Career advisors. Instructors. Business controllers. ICT experts. Whatever your expertise, there’s a place for it. Phase one made that clear: Work for the Specialist in Work. Awareness rolled out online and offline, and gained strong internal backing.
You can’t be a specialist at everything
In phase two, we put the specialists in front of the camera. Not in a standard testimonial. Instead, we filmed them doing something they are definitely not specialists in.
Curious about developer Thomas’ painting skills? Or accountant Veronique’s bricklaying?
More cases
All cases)
Employer Branding
Agristo
Welcome to the Potatoverse
)
Employer Branding
Telenet group
Bring it together
Ready to
ditch the
default?
Sameness is everywhere. But you want to do things differently. No copy-paste campaigns. No off-the-shelf formulas. You want your employer brand or change journey to stand out, driven by bold ideas and built to get real results. You're in the right place.