Telenet group
Employer Branding
Telenet group brings it together
What we did
EVP & storylines
Media strategy
Creative concept
Production
Design
Challenge
Telenet group never stands still
Tight teams. Strong atmosphere. Positive energy. The problem? That didn’t come through in the branding. So the message never reached potential candidates. We developed a new employer value proposition, and the creative platform to bring it to life.
Concept
Embracing change
Telenet Group wants to be a partner to its people. At every stage of life. Because when life changes, work needs change too. Flexible hours. Slowing down. Stepping up. At Telenet group, it’s possible. The company doesn’t just move itself, it moves with the evolving labour market. Telenetters see change as opportunity. In changes, we see chances. The motto behind the new EVP.
The Telenet group vibe
We translated that mindset into the creative concept 'We bring it together'. It works on two levels. Rational: we get things done. Emotional: we’re there for each other. Together, it captures the Telenet group vibe. Driven colleagues who love what they do. Who want to achieve something. Who support one another.
)
Dynamic duos
One simple rule shaped the visual language: everything is built around pairs. Real colleagues who either get things done together, or are there for each other. That imagery runs across every candidate touchpoint: job site, social media, office buildings. The visual identity and tone of voice were defined in an employer brand book.
)
Immediately tangible
The new branding launched internally during the presentation of Telenet group’s growth vision, perfectly aligned with the human side of Bring it Together. Instead of introducing it as a standalone concept, Telenet group made it concrete from day one through a specific initiative.
What’s next?
The result: a consistent, recognisable identity. A strong foundation for future communication. And there’s more to come. Next step: expand the campaign externally and translate Bring it Together into targeted recruitment communication for different audiences.
More cases
All cases)
Employer Branding
VDAB
Work for the Specialist in Work
)
Employer Branding
AG Insurance
An Employer Branding Adventure with AG Insurance
Ready to
ditch the
default?
Sameness is everywhere. But you want to do things differently. No copy-paste campaigns. No off-the-shelf formulas. You want your employer brand or change journey to stand out, driven by bold ideas and built to get real results. You're in the right place.