A large billboard with people in yellow outfits against a yellow background. Dutch text reads "Haal je talent uit de schil."

Agristo

Employer Branding

Welcome to the Potatoverse

What we did

Creative concept
Production
Design

Challenge

Describing what it’s like to work at potato specialist Agristo in one word? Impossible. It’s a family business that scaled fast, without losing its atmosphere. A unique creature. Endless opportunities. Driven people. And yes, a lot of potatoes. All of it comes together in the Potatoverse: a world where everyone finds their place and anything feels possible.

A bold visual

The Potatoverse isn’t a physical place. It’s a world shaped every day by its people: the Potatoholics. So they became the face of the campaign. More than 30 colleagues across different roles brought Agristo to life.

Employees on a mission

In short social videos, employees share their mission in the Potatoverse, and show how they make it happen at Agristo. Different drivers for different audiences: growth opportunities, strong team spirit, attractive benefits. All grounded in real stories.

Bus stop with a bright yellow advertisement featuring people in chef attire, and pedestrians walking on a city street with autumn trees.
Advertisement in a mall featuring a group of people in yellow outfits with the text "Een team dat goud waard is" and "jobs.agristo.com."

Values brought to life

Beyond the external campaign, we built a strong internal layer. We created an accessible way to make Agristo’s four values tangible.

Meet Open-minded Olivia, Caring Christophe, Futuristic Fadil and Driven Donna. Bold 3D characters, each inspired by a potato product. Through an online quiz, employees discovered the four personalities, and how closely their own character matches. The characters now live on as recurring figures in internal communication.

Four animated snacks with faces and limbs, each with a unique shape, pose playfully against a bright yellow background.

To be continued

The humorous tone, with a touch of absurdity, runs through every phase of the campaign. And the Potatoverse is far from finished. It’s a flexible platform Agristo can expand in any direction, from job days to the job website and beyond.

A yellow, fuzzy, cylindrical character with a green mouth and expressive eyes striking a dynamic pose against a black background.
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Ready to
ditch the
default?

Sameness is everywhere. But you want to do things differently. No copy-paste campaigns. No off-the-shelf formulas. You want your employer brand or change journey to stand out, driven by bold ideas and built to get real results. You're in the right place.

Our vision Contactez-nous