Toyota

Employer Branding

Toyota Motor Europe has a distinct character as an employer. They’re shaping the future of mobility, driven by their own vision and without compromise. That same character now defines the employer brand.

What we did

Focus groups
EVP & Storylines
Media strategy
Creative concept
Production
Design

Challenge

From Gen Z to 50+

Who says employer branding has to play it safe? We put bold statements about work front and center, backed up by the people who live them every day. Because Toyota doesn’t follow the crowd. And neither do its employees.

The campaign takes a clear stance across multiple themes. Clichés about different generations? Out the door. Never for stopping power alone, always grounded in real employee interviews.

Nothing fake

Together with our in-house production team RAKET, we shot all campaign visuals and videos. No actors. Just real employees telling their own stories.

In three days, across multiple locations, we captured enough material for dozens of assets, from motion video to display banners and campus posters.

Full-option job website

A new employer brand calls for a fully redesigned job website. Same style. Same tone of voice.One consistent brand story, built to grow for years to come.

More cases

All cases

Employer Branding

Federal Police

Unusual work

Federal Police

Recruitment Marketing

Federale Politie

Turning cyber criminal frustration into recruitment

Federale Politie

Ready to
ditch the
default?

Sameness is everywhere. But you want to do things differently. No copy-paste campaigns. No off-the-shelf formulas. You want your employer brand or change journey to stand out, driven by bold ideas and built to get real results. You're in the right place.

Our vision Contactez-nous