Federal Police

Employer Branding

Not everyone is cut out for the Federal Police. To make that crystal clear, we created a new brand umbrella: Unusual Work.

What we did

EVP & storylines
Media strategy
Creative concept
Production
Design

Challenge

For people who hate routine

Unusual Work highlights what makes the inspector role different and builds pride and engagement among those already doing it. A police job isn’t for everyone. So we say who it is for: people who look challenges in the eye. People who don’t do boring. People for whom routine is hell.

Concept

Attracting the right talent

The goal is simple: bring in the right people (read: the right mindset). At the same time, the campaign shows the range of work within the Federal Police, including Railway, Aviation and Maritime Police. With a distinctive cinematic style, we capture the human side, the emotion, and the unusual nature of the job.

The campaign ran on social, airport out-of-home, and ads in Basic-Fit. We added a conversion layer with Google Search ads to guide potential candidates straight to the right info.

“I’ve worked on many recruitment campaigns over the years, but I am particularly proud of this one.”

Nathalie Adam, Federal Police

More cases

All cases

Recruitment Marketing

Telenet group

Data dashboards

Telenet group

Employer Branding

Toyota

Move forward with us

Toyota

Ready to
ditch the
default?

Sameness is everywhere. But you want to do things differently. No copy-paste campaigns. No off-the-shelf formulas. You want your employer brand or change journey to stand out, driven by bold ideas and built to get real results. You're in the right place.

Our vision Contactez-nous