AG Insurance

Employer Branding

An Employer Branding Adventure with AG Insurance

What we did

EVP & storylines
Media strategy
Creative concept
Production
Design

Challenge

As one of Belgium’s largest insurers, AG Insurance was looking for a new brand story. A full rebranding. Corporate and employer branding combined. Exactly the kind of challenge made for 62MILES. Today, mortierbrigade and Fantastic each brought their expertise to the table.

Concept

Challenging the perception

After in-depth desk research, an on-site consultancy track and multiple workshops, we defined the overarching Employer Value Proposition. Our employer branding platform, 'Adventure Guaranteed', builds on the existing brand foundation. Because AG Insurance doesn’t just insure everyday adventures. Those everyday adventures exist inside the company too. A message that goes directly against the perception of working in insurance.

What’s an adventure?

An adventure is never just one thing. It’s a series of moments. We translated that into five word adventures: five words that tell a complete story. More meaning. Fewer words. A flexible copy system that works across contexts, without the need to reshoot visuals every time.

Adventure Guaranteed

The campaign line spans a broad spectrum, from adventure to security. Depending on the phase and the audience, we lean into one or the other. For specific profiles, we integrate relevant jargon where needed.

The five word adventures evolved into a simple yet rich system, deployed across multiple touchpoints, internal and external, from job ads to activations.

Man smiling and holding a bag on a billboard with French text and a website link. A person walks by in the foreground.
More cases
All cases
Two people sitting on a sofa, one wearing a VR headset and holding a book, the other using headphones and a laptop, both smiling.

Employer Branding

Telenet group

Bring it together

Telenet group
A group of seven uniformed individuals against a blue background, representing diverse emergency and security services.

Recruitment Marketing

Federal Police

Line-up

Federal Police

Ready to
ditch the
default?

Sameness is everywhere. But you want to do things differently. No copy-paste campaigns. No off-the-shelf formulas. You want your employer brand or change journey to stand out, driven by bold ideas and built to get real results. You're in the right place.

Our vision Contactez-nous