Telenet group

Change Communication

Growth begins with daring to express what you want. With ‘You Never Grow Alone’, we set the right mindset, building confidence to choose your own direction and to express it aloud. 

What we did

Strategy
Creative concept
Activation

Challenge

The people are there. The ambition too. And the opportunities? They’re everywhere at Telenet group. Only not everyone sees them. So we made growth impossible to ignore. With one clear message: you can grow in any direction, and you never have to do it alone.

Posters from Telenet showing the six routes of our GROW campaign

Concept

Growth is more than a promotion

Too often, employees equate growth with a standard upward path. Together with Telenet group, we defined six concrete growth tracks to broaden that definition. Becoming a team lead. Deepening your expertise. Switching direction. Slowing down. Speeding up. Growth doesn’t follow one line.

One of the Telenet GROW graphic arrows

Never alone

People hesitate to take the first step if they think they’re the only one. With You Never Grow Alone, we remove that barrier. At Telenet group, you get guidance. And you grow alongside others.

Growth Village

Our Growth Village took over the Mechelen office. A space where employees reflect on their next step, and see they’re not alone in their doubts or ambitions. Including a climbing wall to explore the different routes.

What’s next?

Through an internal platform, employees indicate where they want to go. Not a casual poll. The starting point of a real trajectory, where they define their direction with HR and take concrete steps.

More cases
All cases
Two people sitting and laughing while looking at a tablet. The text on the image reads "Sous-payés ?!".

Recruitment Marketing

Lidl

Pay transparency

Lidl
A woman in a subway station holds an orange sign with text in Dutch. People and a dog are in the background.

Recruitment Marketing

NMBS

Never too young for the real work

NMBS