Lidl

Recruitment Marketing

Talking about salary. A nightmare for most HR teams. Exactly what we did with Lidl. Because it was necessary. When perception is wrong, you speak up.

What we did

Creative concept
Production
Design

Challenge

“That’s depressing, sorry.”

We took to the streets to ask people what they thought Lidl employees earn. The verdict was clear: Lidl doesn't pay well. But is that actually true? We confronted Lidl’s store staff with outsiders' opinions — and their jaws dropped. Because the reality is the exact opposite: they’re more than happy with their pay.

Colorful grid with pictures from Lidl employees and quotes about their salary
More cases
All cases
A group of seven uniformed individuals against a blue background, representing diverse emergency and security services.

Recruitment Marketing

Federal Police

Line-up

Federal Police
Posters from Telenet showing the six routes of our GROW campaign

Change Communication

Telenet group

You never GROW alone

Telenet group

Ready to
ditch the
default?

Sameness is everywhere. But you want to do things differently. No copy-paste campaigns. No off-the-shelf formulas. You want your employer brand or change journey to stand out, driven by bold ideas and built to get real results. You're in the right place.

Our vision Contactez-nous