NMBS

Recruitment Marketing

At NMBS, the Belgian railway company, you’re never too young for the real work. Young talent gets responsiblity early, and we prove it with projects, not promises.

Colorful posters showcasing job opportunities at SNCB, featuring large text highlighting age and experience in various roles.
What we did

Creative concept
Production
Design

Challenge

Young people don’t care about vague promises like ‘you can make an impact’. They want specifics. NMBS has plenty of interesting stories, they just needed to be shown.

Concept

Transporting passengers. Improving the travel experience. Designing stations. At NMBS, you take on responsibility early. We brought that to life through real stories from Femke, Vincent, Eline, Joyce, Corentin and Mathieu, and backed it up with bold, concrete numbers that make their work impossible to ignore.

Result

A campaign with zero empty slogans, built around real projects where young talent doesn’t ‘help out’, but lead.

A person holding a pink sign about Braille at a train station, with trains visible in the background.
Man in reflective vest holding a sign about train electrical supply at 3000 volts, standing on train platform.
A group of diverse, smiling young adults holding rolled papers on a billboard with Dutch text about youth and job opportunities, on a blue background.
Commuters walk past a wall covered with colorful posters in French and Dutch, advertising career and financial opportunities at a train station.
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