MIVB/STIB

Recruitment Marketing

Technicians often don’t realise how much technology is inside a tram, bus or metro. We’re here to change that.

What we did

Creative concept
Production
Design

Challenge

How do you convince technicians to visit your job day? Show them what they care about: tech. With AI, we made the inside of a bus, metro and tram visible across Brussels.

Billboard in a subway station featuring a train and Dutch text about a career in technology, with blurred trains on either side.

Concept

Real tech, AI generated

We didn’t want to show generic ‘technology’, but the real inside of MIVB vehicles. Based on photography, we generated AI visuals that not only look great, but are technically accurate.

Tech on the streets, online and on air

A full tram wrap, DOOH, ads in and on buses and metros, online and radio: the job day was everywhere in and around Brussels. And it delivered.

Futuristic train speeding through a tunnel, with motion blur highlighting its sleek, illuminated design and vibrant blue accents.

MIVB/STIB Techniekerscampagne 2025 - Nederlandse radiospot

MIVB/STIB Techniekerscampagne 2025 - Nederlandse radiospot

Various advertisements in a subway station display a train and text in French, placed on walls, a train, and a digital kiosk.
More cases
All cases
Office space with an orange and white wall featuring the Dutch text "Maak het makkelijk." Modern desks and chairs are arranged in the room.

Change Communication

Xerius

A strategic shift, simplified

Xerius
Smiling person in a striped shirt stands before data graphics showing productivity levels, work stats, and collaboration details.

Recruitment Marketing

Telenet group

Data dashboards

Telenet group

Ready to
ditch the
default?

Sameness is everywhere. But you want to do things differently. No copy-paste campaigns. No off-the-shelf formulas. You want your employer brand or change journey to stand out, driven by bold ideas and built to get real results. You're in the right place.

Our vision Contactez-nous