A police van surrounded by officers in a dimly lit space, with "De Politieronde" text above, illuminated by a spotlight.

Politie Provincie Antwerpen

Recruitment Marketing

Working for the police in the province of Antwerp? You can choose between 23 local zones and 7 federal units. Dozens of roles. With or without a uniform. The possibilities are wide open.

Silhouetted police officers stand facing a police van in a dimly lit area, with blue and orange lights illuminating the scene.
What we did

Media strategy
Creative concept
Production
Design

A powerful symbol

Forty police officers. Different zones, services and functions. One circle. A strong visual that shows the diversity of people and roles - and makes one thing clear: across the province, they stand strong together.

Real conversations

In the police car at the center of the circle, two officers met for the first time. What followed were spontaneous conversations. Different backgrounds. Different jobs. The same drive. No scripted testimonials. Just people talking about what they do, and why they do it.

Taking it further

The visuals, audio and stories continue to roll out in the months that follow. The Police Circle lives beyond the main video and landing page, across social posts, blogs, print ads, flyers and job fair materials.

A billboard and flyers featuring silhouettes of people around a police van, with text in Dutch about police career opportunities.
More cases
All cases
Two women smiling in the front seats of a car, with two passengers in the back, all appearing cheerful and engaged.

Employer Branding

Wit-Gele Kruis

Cars as unique as the employees

Wit-Gele Kruis
A woman in a green dress stands confidently in front of escalators with people. Text reads "Sterk Merk" and "Sterk in Werk."

Employer Branding

MIVB/STIB

At MIVB/STIB, you move together

MIVB/STIB

Ready to
ditch the
default?

Sameness is everywhere. But you want to do things differently. No copy-paste campaigns. No off-the-shelf formulas. You want your employer brand or change journey to stand out, driven by bold ideas and built to get real results. You're in the right place.

Our vision Contactez-nous