MIVB/STIB

Employer Branding

With ‘Move Brussels’, MIVB/STIB already had a strong corporate brand. The new employer brand we built is tightly connected to that foundation. ‘Move Together’ makes clear what MIVB/STIB stands for as an employer.

What we did

Focus groups
EVP & storylines
Media strategy
Creative concept
Production
Design

Challenge

The right route

When you bring nearly one million people to their destination every day, you understand the importance of the right route. Through focus groups and desk research, MIVB/STIB followed our strategic trajectory. Because a strong employer brand needs direction. And it needs to reach the right audience.

For all of Brussels

MIVB/STIB is deeply connected to the capital: its residents, commuters and visitors. So the employer brand had to stay just as close to people. To real lives. Real jobs. Real stories. To what drives their employees every day. And the fact that a career path doesn’t always run in a straight line? No one understands that better than MIVB/STIB.

We didn’t just give drivers, security staff and technicians a voice. We also put the people behind the scenes in the spotlight. Engineers. IT specialists. Support services. All the people who move every day to keep Brussels moving.

More than 300 different jobs

The new employer brand shows what connects employees — where their paths cross and run parallel. But it also highlights the variety of roles within MIVB/STIB. More than 300 different jobs. 10,000 colleagues. Countless paths to explore.

Across radio, print, digital, social and out-of-home, potential candidates discover the stories and the vibe. Brussels is getting to know MIVB/STIB as an employer. The question is: who’s ready to start a new route, or change direction, and find their destination?

This is how it sounds on air

A person walks through a subway station with a large advertisement on the wall. The ad features people and text in Dutch.

MIVB/STIB Move Together 2024 - Radio ad in Dutch

More cases

All cases

Recruitment Marketing

Politie Provincie Antwerpen

De Politieronde

Politie Provincie Antwerpen

Recruitment Marketing

Telenet group

The Magic of Teamwork

Telenet group

Ready to
ditch the
default?

Sameness is everywhere. But you want to do things differently. No copy-paste campaigns. No off-the-shelf formulas. You want your employer brand or change journey to stand out, driven by bold ideas and built to get real results. You're in the right place.

Our vision Contactez-nous