At Telenet group, tech professionals immerse themselves in a world of innovation and like-minded geeks. You all speak the same language, and that is precisely the language we used in this campaign.
What we did
Media strategy Creative concept Production Design
Everyone plays along
Telenet employees grabbed the markers and started drawing. On social, the audience guessed along through animated posts. The right answers led them straight to the tech jobs website.
An ice cream? A kite? Security hardening!
You could call it Pictionary for nerds. We call it Tech Doodles. A game where tech profiles challenge each other to draw and guess technical terms. Put two IT experts or engineers together, let them do their thing, and you get authentic content videos.
A box full of doodles
Not everything has to be digital.We also created an old-school Tech Doodles game box. Distributed internally, used as an incentive for engineering and IT students, and at the most succesful Telenet booth at Nerdland Festival ever.