Point of view beeld van medewerker bij MIVB, zwaaiend naar collega

MIVB/STIB

Recruitment Marketing

For MIVB/STIB, we launched Move Together, our new employer branding umbrella, with a large awareness campaign. Next step: Inside Views. A recruitment campaign where we literally move along with employees, showing the reality of their jobs from the inside out.

Portret van MIVB medewerker Ricky
What we did

Creative concept
Production
Design

Concept

Move with Ricky and his colleagues

Through point-of-view videos, we experience a working day at MIVB/STIB through the eyes of Ricky, Hind, Antoine and Vicky. The most direct way to understand what life at MIVB/STIB really looks like for a technical manager, IT manager, project manager and bus driver.

Fast & scalable

With our in-house production team RAKET and a small crew, we shot all videos and photography in just two days. Inside Views is built for this: social content that doesn’t need to look polished. The rougher edge makes it more real. And it scales. With over 300 different jobs, MIVB/STIB has plenty more stories to tell.

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Ready to
ditch the
default?

Sameness is everywhere. But you want to do things differently. No copy-paste campaigns. No off-the-shelf formulas. You want your employer brand or change journey to stand out, driven by bold ideas and built to get real results. You're in the right place.

Our vision Contactez-nous