The global stage of employer branding
On October 8 and 9, 2025, leading global brands, agencies and employer branding experts gathered in Amsterdam. Sanofi, Mars, LEGO Group, Hilton, Booking.com, GSK, Indeed + Glassdoor and Great Place To Work® are among the names sharing trends, strategies and best practices. And that conversation matters more than ever. In a rapidly changing labour market, driven by AI, automation and shifting employee expectations, building your employer brand strategically is no longer optional. It’s essential.
Ditch the default
Ken Callebaut will take the stage alongside Nathalie Adam, Head of Recruitment & Selection at the Federal Police. Together, they’ll unpack how a bold, rebellious approach helped the Federal Police build an employer brand that actually delivers.
“The Federal Police needs 1,600 new inspectors every year,” says Ken. “But their employer branding was classic, top-down and far too safe. Our keynote shows why you need the courage to break the rules if you want to stand out, and drive results.”
Agenda
8 october 2025: pre-event workshops and conversations
9 october 2025: international employer branding summit – keynote Ken Callebaut and Nathalie Adam
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