A carefree (re)start at Telenet thanks to the Workhappy Coach
What we did
Media strategy Creative concept Production Design
Challenge
Telenet is constantly hiring for its contact centers. The real question: where do you keep finding the right people?
As their long-term employer branding partner, it’s our job to keep opening new doors. This time, we tapped into a completely new talent pool, and found the right hook to make them bite.
Who are we looking for?
Together with the client, we identified a valuable target group: people with life experience. They tend to stay longer. They bring reliability. We split this experienced audience into two segments: (re)starters who’ve been out of the workforce for a while and career switchers, for example in administrative roles, ready for something new.
Encourage and reassure
Two barriers stood in the way. First, experienced candidates are less likely to switch jobs. Second, beyond strong social and commercial skills, they need enough tech confidence to explain Telenet’s services properly.
Our role? Reassure them. Show them that at Telenet, the guidance and training are so strong that confidence follows naturally.
“Am I not too old?”
We addressed the real questions running through their minds: How do I start again? Are my computer skills still up to date? Am I too old for this?
In social videos, colleague Sabrina, our Workhappy Coach, answers them head-on. In phase two, Sabrina takes a seat on the Coach Couch, having open, honest conversations with people who already made the switch. Because sometimes, the push you need is simply someone saying: you’ve got this.
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