Collage of six people wearing colorful hoodies with various poses against a dark background.

Telenet group

Recruitment Marketing

How do you reach highly sought-after profiles? And how do you reach them with credible content that actually drives applications? Telenet asked. We delivered. Hooray for hoodies!

What we did

Media strategy
Creative concept
Production
Design

Challenge

From the inside out

Telenet has long outgrown its telecom-only label. IT and engineering talent are more than welcome in Mechelen. But if you want to reach this audience, you need to let their peers speak. The internal ambassadorship that grew within IT and engineering became the foundation for an external campaign. Real experts. Real credibility.

Concept

Keep going. Keep growing.

Training and certifications are part of the game for Telenet engineers and IT specialists. They pay off. In your role, and in your personal growth. So we turned something internal (earning specialized certifications) into something visible to the outside world.

Certified experts

We organized an event celebrating everyone who earned a certification. CCSA, GCIH, CCTE, CCSE, AWS … you name it, Telenet has the experts. Each graduate received a custom hoodie referencing their specific certification. A simple idea. A strong symbol. The result? Plenty of proud faces and powerful content.

A group of people wearing colorful hoodies with text, posing and interacting in a modern indoor setting with bright walls.
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From restocrew to filmcrew: that’s also McDo.

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Ready to
ditch the
default?

Sameness is everywhere. But you want to do things differently. No copy-paste campaigns. No off-the-shelf formulas. You want your employer brand or change journey to stand out, driven by bold ideas and built to get real results. You're in the right place.

Our vision Contactez-nous