03/10/2024

Setting the budget for your recruitment campaign? Use our benchmarks.

What message does your campaign need to land? What budget does it take to make it work? And what does ‘working’ even mean? Our new benchmark tool answers those questions, based on insights from over 230 recruitment campaigns we’ve launched in recent years.

Insights

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The tool already contains up-to-date data from more than 230 campaigns and keeps evolving. It delivers four types of insights:

  • What results you can realistically expect

  • Which channels perform best for specific target groups

  • Which style and tone of voice resonate most

  • And the ideal budget linked to your objectives

That combination? Unique in Belgium.

What sets our tool apart is that it connects the dots. Say a client in the chemical sector is looking for recent graduates with a master’s degree. The tool might recommend:

  • Lead with “strong salary” as the key driver

  • Use a bold tone of voice

  • Deploy 15-second motion videos

  • Run the campaign for three weeks

  • Allocate an ad budget of €2,500

Clear. Actionable. Data-backed.

This tool marks the next step in professionalising employer branding. We know HR budgets are often smaller than marketing budgets. This tool helps make every euro count.

Want to achieve more with data-driven creativity?
Let’s talk.

More insights
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Insights

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Fantastic en Lidl doorbreken HR-standaard met de eerlijkste vacatures

Fantastic and Lidl break the HR Standard with the most honest job descriptions ever
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Events

18/04/2024

Fantastic wint gouden Specialist Agency of the Year Award

Fantastic wins Golden Specialist Agency of the Year Award