Marketing?
Yes! Because employer branding is where HR and marketing meet. Here are five marketing lessons every recruiter, talent acquisition director and HR professional should apply.
5 tips for HR
1. Define your identity
Start with the basics. Give your employer brand a clear identity. What do you stand for? What do you want to project? How are you different? Be bold. Sharpen your proposition. Safe doesn’t stand out.
2. Know your audience
Target group analysis isn’t just for marketing. It’s essential in HR. If you want the right talent to choose you, you need to understand what drives them. What motivates them. What makes them switch. Guessing isn’t strategy.
3. Think like a candidate
Shift perspective. A personalised candidate experience leaves a lasting impression, increases engagement and boosts your chances of hiring. Every touchpoint matters.
4. Measure what matters
Marketing lives by data. HR should too. Collect the right analytics. Understand behaviour. Track preferences. If you don’t measure, you’re operating blind.
5. Play the long game
Nobody chooses an employer in one day. Convince candidates over time, through multiple touchpoints. Guide them through the entire decision-making journey. First awareness. Then consideration. Then conversion. Marketers call it the funnel. It works.
A smart, audience-focused strategy built from the candidate’s perspective will set you apart in a crowded labour market. Who knew HR and marketing had so much in common? Work in one of the two? Talk to your colleagues in the other.
Curious what marketing can learn from HR?
Click here.
)
)
)